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EDITORIAL newDATA
MAGAZINE
THE KNOWLEDGE ECONOMY
Gone are the days when the economy was In 1969, Peter Drucker popularized the term in
based on a system of direct exchange; a chicken his book The Age of Discontinuity , having
was worth half a sack of beans, half a pig was attributed it to the Austrian economist Fritz
worth two ducks, a pot was worth a sack of Machlup, author of The Production and
wheat, and so on. Consubstantiated in an Distribution of Knowledge in the United States.
apparently primary practice, this is until today, in While in the “normal” economy it is possible
fact, the engine of our lives in society – to exchange “goods that are not owned for
exchanging something for something else. money that does not exist”, a practice known as
The invention of money simplified commerce speculation, in the knowledge economy sharing
due to the ease of attributing value to each good is a reality and exchange is less interested. This
and the agility of exchange. Initially, money was is a fascinating concept, which initially was very
“made” of precious metals that had economic limited to the management of knowledge (know-
value. But money brought other problems, how) and the economic value that this
because today it's possible that the money we
have does not have physical correspondence to represented for companies, but which is now
any kind of good with economic value – beginning to be implemented at different levels,
theoretically it represents gold that exists in the all over the world, in a spirit of sharing, which
coffers of national banks – and this is a big allows exponential advances in different fields.
problem. newDATAmagazine seeks to bring the
But what for some is a problem from an knowledge economy to life. Each author who
ethical point of view, for others is a natural delivers his knowledge motivates others to do
process, and money represents today the center the same, creating a circle of sharing and
of all economies on a global scale. As Liza mutual help, and multiplying ideas by “many”.
Minelli used to say in Cabaret, “Money makes the This multiplication becomes all the more
world go around” - “everyone exchanges efficient the more reach the magazine has and
something for money”, and many will be willing the further we manage to get the ideas of our
to do everything to have it. authors, who deposit their time here, in the form
But there is another economy where of articles.
collaboration and sharing exist and are a reality: Our motto, “The sharing of those
the Knowledge Economy.
As early as the 500s BC, there were those who know for the benefit of those who
who thought that the knowledge economy was read”, portrays the feeling of sharing
not based on the same rules as the economy of and, if Confucius were alive today, he
“things”, a view perfectly portrayed by Confucius would certainly be invited to write for
(552 BC to 489 BC), when he said: "If you have
an orange and exchange it with someone else our newDATAmagazine, because, deep
who also has an orange, each one gets an down, we both have the same view
orange. But if you have an idea and exchange it that knowledge must be shared.
with someone else who also has an idea, each
one gets two." The wisdom contained in this
sentence allows me to highlight the dramatic Horácio Lopes
difference between the “normal” economy and BCI VP . Editor newDATAmagazine
®
the knowledge economy – the latter can grow BCP . Consultor de Gestão
®
exponentially and indeterminately at the same Marketer . Formador
“costs”, because there is sharing. Perfil | Profile
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