Page 36 - newDATAmagazine | 03>07>2021
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For the prototypes that successfully pass,            Of course nothing is certain in life and this
         they  are  now  ready  to  move  to  real  and  full   approach  isn't  a  recipe  for  guaranteed
         implementation. With much more confidence              success. There is no assurance that everything
         that it will work, have a market fit and solve real    will work, but by going through this path we will
         user needs.                                           surely  end  up  much  closer  to  building

            Along  the  journey  a  positive  collateral       something successful with a clear purpose.
         impact usually comes up as well. The impact              We will be a step closer in building a product
         on the team that got involved in the process.         or service that people really need.
         Their mindset is quite often affected as they            And hopefully make that top 10 rank J.
         were  an  active  part  in  finding  a  purpose  for
         what is about to be built. It's powerful to have         Thanks for reading and I hope you enjoyed it.
         this  co-creation  process  and  to  be  so  close
         (sometimes in the same room) with users. We                             Diogo Romão
         are all humans, and when we connect with a
         user  on  a  human  level  it's  really  hard  not  to                  CEO
                                                                                 Monday
         really listen to why they will want to use our
         products.                                                                   Perfil | Profile





















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