Page 35 - newDATAmagazine | 03>07>2021
P. 35

Now is when Ideation comes in. Our goal at            The  third  and  last  phase,  Implementation,
         this point is to generate a lot of ideas for those    will help us develop our products and services,
         main needs identified before. Often rephrased          but in an iterative, validated and solid way.
         as How Might We? questions we try to generate            The truth is that the chances of all those
         as many ideas as we can, but not by ourselves         ideas succeeding is not guaranteed.

         and  also  involving  our  users  in  the  process.
         Who better to help us think of solutions? :) At          That is why at this stage we should start by
         the end we will have a lot of ideas, but we also      quickly prototyping our ideas. It doesn't need to
         need to converge and prioritize (remember that        be  perfect,  it  just  needs  to  have  the  core
         our products or services should focus on only         functionalities and it can even be an emulation
                                                               of something not yet developed.
         some needs, not too many). Mapping the ideas
         on an Impact vs Effort chart is a great way to           Then comes the time to get out there again
         organize  them  and  define  quick  wins  (High        and  test  it  in  the  real  world,  with  real  users
         Impact,  Low  Effort),  core  projects  (High         (ideally the ones involved until now, and other
         Impact,  High  Effort),  secondary  tasks  (Low       users that we didn't involve before). With those
         Impact, Low Effort) and projects to put on hold       tests we learn what is working (a keeper), what
         and reanalyze further ahead (Low Impact, High         failed (needs redefinition) and what almost got
         Effort).                                              there (needs fine tuning). Then we refine the
                                                               prototype  and  retest  it.  We  can  run  this
            And what now? We have a set of ideas               iteration cycle the times we need until we are

         that are ready to be implemented, based               confident that we have it right. Or until we feel
         on real needs we found with our users.                that unfortunately that idea will never work as
         Exciting  times,  we  should  start  fully            we  thought  it  would.  But  at  least  we  just
                                                               invested the time and effort on a prototype, not
         building  everything  right  away!  Or                on a full 6 months project to later find out that it
         maybe not  J.                                         wouldn't have a fit after all.


                                                                    newDATAmagazine.com 35
   30   31   32   33   34   35   36   37   38   39   40