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The offer you get in the market doesn't you can cross-reference his personal data and
always clarify very well what business cases help you with the marketing.
you should apply it to. If you already know what Now, how is this a Big Data problem? Well,
to do with Big Data, you'll probably find it easy you have lots of detail to work with, a lot of
to get a quote, either from a big company or a people going in and out of the stores,

local provider. If you're careful about the continuous data on the location, frequent data
references, you might even get good service on the products, speed of reaction from the
and the Holy Grail – good value for your money system (you wouldn't want hiccups on this
(ROI). But if you don't know you might be kind of situation).
missing on it because you don't know where to

start. Of course, you can always find videos, As always, Big Data is strongly related to AI
courses (even free ones), papers, and many and Automation, so you can also profile the
more. But you should be brainstorming and customer, for example, a “senior citizen”,
putting it into the test. I'll share some examples “indecisive”, “parents”, and provide them with
so you can get started: specific support and offers on the spot, not just
“one of these days”.
Let's start by a more standard one: retail.

Let's imagine a store chain where you want
to know how your customers behave. For So, there you have, a simple
starters, you know they'll use the shopping cart
to move around. So you can install a fairly IoT, Big Data and AI business
inexpensive device in it to give you location. case. It doesn't have to be

That's a good start. It will give you a lot of data, rocket science, it's just a
because of granularity and speed (it will be problem that can be better
continuously sending location for each cart).
solved with this kind of
So you can say with absolute certainty
where everyone was at the store at any given solution.
time, showing routes and pit stops. And that's
as interesting as it is when you track every
click, every choice of your customer in the web.

You can have your own Google Analytics for a
physical store. If you wanted to go the extra
mile, you could install a code bar reader in each
cart (and it has been done) and ask the
customer to use it before including/excluding

a product, as he would in a self-checkout.
Even more so, you could have a scale on the
way out, like logistics companies do with their

trucks, weigh the shopping cart, compare it to
the list of products and if it checks out, let the Source: https://www.business2community.com/big-data/iot-big-
customer just pay&go. If he has a loyalty card, data-ai-new-superpowers-digital-universe-01926411

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