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EDITORIAL newDATA
MAGAZINE
DATA, what do I want it for?
“By the way, we also ask for this data as well..."
This reasoning has perhaps been at the But the trend is changing, and excellent
basis of the construction of forms in the examples of minimisation and rationalisation
overwhelming majority of Portuguese in data collection are emerging. Probably due
companies since the concept was invented. to the combination of concerns of "Privacy by
But the paradigm seems to be changing, or at Concept" and "Privacy by Default" that the
least I like that perspective, and we are RGPD brought us, with the increased cost
witnessing a minimalist trend when it comes associated with data storage and
to asking for data. maintenance.
When, on May 25, 2018, the GDPR became Using data to produce information and
applicable in Portugal, many companies felt a information to produce knowledge, with
concern that was previously non-existent: which decision-making processes are
what do we need, and how do we manage the facilitated, is well-known reasoning. What
massive amount of customer data we have? does not seem to be yet internalised is the
Although there is currently no great need to integrate this reasoning into the
manifestation that the GDPR is in force, the strategic processes of companies, which
truth is that it has at least served to launch would lead them to a true minimalisation of
the debate. data collection, adjusted to what is really
necessary and contributes to the production
The new IT tools available have greatly processes.
facilitated the data collection procedure. If, Ask yourself: Will I make any decision in
on the one hand, they have streamlined what the context of my production or sales
was perhaps the most tedious part of processes that can be influenced by the fact
business, on the other, they have brought that the customer has a particular marital
associated costs with the creation and status? If yes, it makes sense to ask for this
maintenance of data storage media, which data; if no, you are just adding costs to the
previously did not exist. company!
And this is worth thinking about in an age It is time to leave curiosity aside and stop
when the main objective of businesses is to collecting useless data. Data is a very
cut costs. valuable resource for companies, but like
Even so, just this month, I filled out an everything in life, when in excess, it can kill!
online form asking me what my marital Horácio Lopes
status was when I couldn't imagine any use
Gestor de projetos . Consultor de
for that data concerning the service in Gestão . Editor newDATAmagazine ®
question, however remote. Formador
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