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newDATA EDITORIAL
MAGAZINE
Long Live the Cultural and Creative Economy!
Perhaps, for many, the concept of "Cultural Thus, we have addressed the
and Creative Economy" (CCE) is unknown. ADVERTISING industry through various
Therefore, I dedicate my 12th editorial to marketing articles; the ARCHITECTURE
explain it, because of its importance and the industry with the I.data.Cities column; the
fact that newDATAmagazine, as the AUDIOVISUAL industry with articles on
magazine it is, falls under it. events, and also in the Future.TECH(k)now!
In January 2021, EY (Ernst & Young) column; the BOOKS industry with the book
published the report "Rebuilding Europe. The review and suggested readings; the MUSIC
cultural and creative economy before and industry was recently addressed through an
after the COVID-19 crisis,". This report covers article; the VIDEO GAMES industry in the
the top 10 cultural and creative sectors, Future. TECH(k)now! column; the VISUAL
following a 2014 study on Cultural and ARTS industry through several articles; the
Creative Industries in Europe published by EY PERFORMING ARTS industry deserved an
and GESAC (European Grouping of Societies invitation to the director of the11 edition,
th
of Authors and Composers). Carlota Alves; the RADIO industry was
The top 10 sectors that make up the addressed with the promotion of an author
Cultural and Creative Economy are: podcast, a very similar format that shares the
Ÿ Advertising market with traditional radio.
Ÿ Architecture At the end of 2019, the cultural and
Ÿ Audiovisual creative economy was a European
Ÿ Books heavyweight, and for its importance, I share
the translation of the leading indicators the
Ÿ Music
report presents:
Ÿ Newspapers and magazines
Ÿ “With a turnover of €643 billion and a
Ÿ Performing Arts total added value of €253 billion in 2019,
Ÿ Radio the core activities of the cultural and
Ÿ Video Games creative industries (CCIs) represented
Ÿ Visual Arts 4.4% of EU GDP in terms of total
turnover.
As part of the "Newspapers and Ÿ Therefore, the economic contribution of
Magazines" industry, we try to give an active CCIs is greater than that of
voice to the other industries, not losing sight telecommunications, high technology,
of the two pillars of knowledge we have pharmaceuticals or the automotive
embraced since birth: New technologies or
new uses of old technologies, on the one industry.
hand, and emerging professional skills or Ÿ Since 2013, total CCI revenues have
renewed current professional skills, on the increased by €93 billion and by almost
other. 17%.
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