Page 8 - newDATAmagazine | 12>04>2022

Ÿ At the end of 2019, CCIs employed more Ÿ Over 90% of CCI companies are small-
than 7.6 million people in the EU-28, and
they have added approximately 700,000
(+10%) jobs, including authors,
performers and other creative workers,
since 2013.
Ÿ Between 2013 and 2019, the 10 CCI
sectors experienced varied but constant
growth rates: more than 4% per year for
video games, advertising, architecture
and music; and between 0.5% and 3%
for audiovisual (AV), radio, visual arts,
performing arts and books. Only the
press suffered (-1.7%) due to the
difficult transition between print and
online revenues.
Ÿ All the players point to a period of
intense innovation – not only the search
for greater live or physical experiences
by spectators, readers, players or
visitors but also the explosion in
demand for online content: 81% of
internet users in the EU used the
internet for music, videos and games in
2018 – more than for shopping or social
networking.
CCIs in Europe have become more
international and entrepreneurial
Ÿ In 2019, the five largest EU-28 countries
(France, Germany, Italy, Spain and the
UK) accounted for 69% of CCI total
revenue in the EU, but the strongest
growth came from Central and Eastern
Europe.
Ÿ In 2017, the EU exported €28.1 billion
worth of cultural goods. The EU's trade
balance in cultural goods is in surplus
(+€8.6 billion), and the share of CCI
exports in total EU exports was 1.5% –
about the same as the surplus in trade
in food, drinks and tobacco (€9.1b in
2018).
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and medium-sized enterprises, and 33%
of the workforce are self-employed –
more than twice as many as in the
European economy as a whole (14%).
Ÿ Revenues originating from the public
sector accounted for only 10.8% of
revenues in 2018, compared with 11.5%
in 2013.”
“As a result of in-depth research and
interviews conducted by EY teams, and
based on the opinions of experts and
organizations representing the CCIs, the
following challenges have been identified as
priorities for the recovery and growth of the
creative economy:
Ÿ Challenge 1 - "Finance" - Provide
massive public funding and promote
private investment in businesses,
organizations, entrepreneurs and
cultural and creative creators.
Ÿ Challenge 2 - "Power" - Promote the EU's
diverse cultural offer by ensuring a solid
legal framework enabling the
development of private investment in
production and distribution.
Ÿ Challenge 3 - "Leverage" - Use CCIs as a
major accelerator of social, societal and
environmental transitions in Europe.”
I know that this editorial is long and much
of it is a copy of a report . But its importance
justifies it to draw attention to an economy
unknown to many, but which makes all the
difference – The Cultural and Creative
Economy!
Horácio Lopes
Consultor de Gestão ®
Editor newDATAmagazine
®
®
Formador . BCP . BCI VP
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