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EDITORIAL newDATA
MAGAZINE
CATHEDRAL thinking
Both the importance of time in our lives potential changes between the idea and the
and the perception that each one has of it are result can be enormous, with the risk of
two of the most debated concepts today and, achieving a different result from the one
at the same time, the least explained, but it is initially foreseen. Perhaps this is why I hear
a fact that the value assigned to time is today in various business contexts that "long-
increasingly more significant. In this context, term planning is no longer possible".
speaking of Cathedral thought brings the In management, for instance, time makes
debate into troubled waters... all the difference. Finishing a task in 2 hours
While I am fascinated by the concept of is not the same as finishing it in 2 months.
Cathedral Thinking - planning ventures There are multiple positive and negative
beyond our lifetime - I question how realistic implications in both options, where the cost
this approach can be today. Could it be that of time is evident. At the same time, strategic
with today's speed of transformation, the planning was developed three decades ago
ability to envision and adopt considering 5 to 10 years horizons, but today,
multigenerational projects gets this practice finds great acceptance in 1-year
compromised? plans. What supports this change?
The concept of Cathedral Thinking dates Today, both Cathedral Thinking and
back to medieval times when kings, Strategic Planning finds viability if we
emperors, and religious leaders disregard a significant amount of details,
commissioned architects, masons, and incorporate flexible rules into the project, and
artisans to build works of such magnitude embrace change as a way of being.
that it was impossible to finish them in the We also have to follow the project daily -
lifetime of one generation.
not to ensure that it remains unchanged, but
In more recent times, we witness the to ensure that the final results, even if
application of the concept to space different from those initially desired, are at
exploration and urban planning, but even so, least the result of our own choices and are
while centuries ago, progress was slow and not the result of chance.
controlled, and it was reasonable to say that
five years later, the same technology was still If you are curious about this topic, take a look HERE
being used, today this is not so. Five months Cathedralthinking.com
after launching, an abysmal technological
change can occur that forces any business Horácio Lopes
initiative's reconfiguration or even
Gestor de projetos . Consultor de
abandonment. Gestão . Editor newDATAmagazine ®
®
®
Formador . BCP . BCI VP
Thus, long-term thinking implies that the Perfil | Profile
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