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EDITORIAL newDATA
MAGAZINE
Permanently UPDATING or
permanently OUTDATED ?
The opinions of renowned authors, in the region. The program, now in its 22nd
managers, influencers, and leaders of large year, ranks the 50 fastest growing public or
international organizations converge towards private technology companies."
a radical change in the speed at which As recently as July 2015, the well-known
companies operate or should operate. Quotes Inc. magazine highlighted the four reasons
like: "Big will not beat small anymore. It will be why speed is everything in business, in an
the fast beating the slow" by Rupert Murdoch, article by Adam Fridman, much because of
or "In the new world, big fish do not eat small the pace at which society is progressing and
fish, but fast fish eat small fish" by Klaus the corresponding need for companies to stay
Schwab echo throughout the business current. The four reasons are: "If we are not
sphere, provoking different reactions, fast, our competitors will be," "Audiences
depending on whether the "listener" is big or expect it," "The faster you learn, the faster you
small, slow or fast... evolve" and, "Creating a Culture of Speed."
It seems consensual to accept that, at the These place a great deal of stress on the
speed that technologies evolve, any corporate management process and on their
transformation process (digital or otherwise) desire to meet the needs of an increasingly
must accompany, and in some cases demanding consumer.
anticipate, innovation or risk failure due to Facing this panorama, perhaps alarming, I
inadequacy. It is also known that the adoption allow myself a more holistic approach,
of management and decision tools, at all opining that the ambition for more speed is
levels, from industrial production not new. Let's remember that the main reason
management to predictive analysis of tastes, that led the Romans to build a network of
preferences, or generic human behavior, for roads throughout Europe was related to the
example, allows for higher-quality decision speed of travel that allowed them to control
making. However, consider that the quality the Empire.
factor should increasingly include, in addition The question that remains is whether the
to the size, reliability of the decision, its time- need for speed is greater today; does it make
to-market! sense to measure it against the resources we
For example, the consulting firm PwC have or against static scales. In fact, the
"...offers a range of Artificial Intelligence Internet has accelerated practically
analytical and digital resources to support everything on a planetary scale to such an
your transformation journeys" under the extent that, today, waiting more than 3
heading "Make faster, better decisions," with seconds for a browser to load a web page is a
the Faster benefit topping the title, giving it martyrdom, whereas in 1992 it was a miracle!
the inherent prominence for being in the first Here, as in many other situations, applying
place. relativity makes all the difference.
Very positive valuations of the speed factor Horácio Lopes
can be found all over the place, such as in the ®
Deloitte Technology Fast 50 Central Europe BCI VP . Editor newDATAmagazine
®
BCP . Consultor de Gestão
2021 program. "This program recognizes and Marketer . Formador
profiles fast-growing technology companies Perfil | Profile
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