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EDITORIAL                                                                             newDATA
                                                                                                   MAGAZINE

             Please answer NO!



            Has it ever happened to you asking                    Thus far, I have brought the reader to
         someone a question and getting no answer,             understand that it is not easy to issue
         knowing that the person read the message?             opinions and give answers in an age when
         Were you happy about it? Contacting                   everything is complex - there are no "simple
         someone and not getting a reply is                    things" anymore!
         uncomfortable and can even be frustrating,               However, there are much more severe
         depending on the situation. Unfortunately, it         dangers if the reader's choice is not to
         happens a lot, and even those who promote             respond to issues that involve taking a
         such behavior in a professional context...            position because:

            Because it is understood as two-way,                  Ÿ A non-response is always a response;
         communication has someone who initiates it               Ÿ Not responding allows the sender to
         - the sender - and the receiver to whom it is               interpret the respondent's position
         intended. Regardless of the channel used, we                without the respondent taking action;
         can expect to receive an answer when we
         address a communication to someone. That                 Ÿ Not responding shows a lack of
         is, of course, if you don't use rhetoric - those            consideration and courtesy for the
         statements disguised as questions, to which                 sender or even a lack of ethics;

         no answer is expected.                                   Ÿ Not answering can close the
            A question can have many answers,                        communication channel with the other
         naturally flagged by its extremes, a "totally                party;
         positive answer" (the YES) or a "totally                 Ÿ Not responding leaves a matter open,
         negative answer" (the NO). It is natural that,              which may even lapse, but for all intents

         by answering, we are taking a position, which               and purposes, it has not been closed.
         may be of no importance at all (just an                  Especially in leadership roles, it is
         opinion) or may condition decisions, actions,         increasingly difficult to give some answers.
         or even the employment of other people.               Still, it is the reader's option to let the other
         Therefore, responding without weighing the            decide "your opinion" or take over by
         consequences of the inherent position taking          responding.
         should be avoided! Unfortunately, I have                 As for me, if we cross paths in any
         witnessed cases like this almost daily,               communication, and if you are not sure of the
         especially on social networks.
                                                               answer you should give me, don't leave the
            There is, therefore, a responsibility              matter open and please answer me NO!
         associated with any type of response we                  Whether it's yes, no, or any position in
         deliver in a professional context, from which         between, I always answer!
         consequences may result from that must be
         thought through a priori. Also, inseparable as
         our corporate role is today from our personal                           Horácio Lopes
         opinion, there is no longer "my opinion" as                             Consultor de Gestão    ®
         Horácio, and "my opinion" as Editor of                                  Editor newDATAmagazine
                                                                                               ®
                                                                                                    ®
                                                                                 Formador . BCP  . BCI  VP
         newDATAmagazine. "Both" have to coincide!                                   Perfil | Profile

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