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Jonathan Littman started as a tech 'Movers and shakers' from
journalist but soon quit his promising job, at
24, when he found a story big enough for a Lisbon and San Francisco are
book. Today, with ten bestsellers under his

belt on topics ranging from leadership to now just a Redbridge away
computer hacking or innovation, he is a
recognized speaker, expert, and teacher at the
University of San Francisco. He is also the
founder of Redbridge Lisbon – a project he is
particularly proud of for allowing him to be a
“Cross-Pollinator” to uncover unique insights,
products, and services among creative and
intelligent people on both sides of the
Atlantic.

Taking advantage of his participation in
the Q-Day Conference, an event organized by
Quidgest in which he explored the theme
“Innovation from within and from scratch”, we
also asked him how to foster internal talent

and intrapreneurship in organizations. We
ended up finding that the key is to be more
“battle-tested” and to “play more games”.

What fascinates you most about How long does it take for innovation to
innovation and entrepreneurship? happen: is it a long process, or do epiphanies
I was very lucky to co-author two occur?
bestsellers with IDEO, a famous innovation I define innovation as some great or even
company: “The Art of Innovation” and “The clever idea that can be turned into a product

Ten Faces of Innovation”. That changed my or some tangible results capable of
life in many ways. In fact, I feel that, as an generating profit. The difference between
author, I was an entrepreneur before that innovation and invention is that innovation
French word was used, I was taking chances. changes behavior and can change the
I wrote ten books, and each of those was marketplace.
really a startup: with its funding and its
challenges. Technology has made it possible for
innovation to become real faster, because of
This is how I discovered that my most social media, mobile phones, etc.

exciting projects revolved around the
concepts of entrepreneurship and So it is possible to have innovation in
innovation. months where it used to be years.

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