Page 50 - newDATAmagazine | 03>07>2021
P. 50

Business  management  has  improved                   Also,  we  offer  two  different  levels  of
         through  a  systematic  approach  based  on           certification  –  Business  Case  Analyst  and
         scientific management - questioning what is            Business  Case  Professional  -  to  allow  a
         considered common sense, testing processes            progressive  learning  curve  that  fits
         in various contexts, and validating results. In       professionals  in  various  stages  of  their
         this sense, the methodology taught in BCI  is in      careers.
                                                     ®
         constant  search  of  practicing  optimal                Explain  to  us  the  differences  between  a
         management  and  becoming  universal                  Business Case Analyst and a Business Case
         management.                                           Professional.
            Does it mean then that the BCI  approach to           The  Business  Case  Analyst  Certification
                                            ®
         project  evaluation  can  bring  economies  of        (BCA Certification)  is  a  professional
                                                                     ®
         scale to companies?
                                                               certification designed for individuals who only
            Yes, definitely!                                    know  the  concepts  behind  business  case

            Companies  that  implement  multiple               practices  but  lack  practical  experience  and
         projects throughout the year need to correctly        want to advance their careers in this area.
         assess  investments  and  use  the  most                 T h e   B u s i n e s s   C a s e   P ro fe s s i o n a l
         effective tools to guarantee success. Applying        Certification  (BCP   Certification)  is  a
                                                                                      ®
         our  methodology  converts  the  savings              professional  certification  designed  for
         obtained  in  each  project  into  scalable           business management practitioners who want
         resources throughout the year.                        to  deepen  their  knowledge  and  earn  formal
            So why is this methodology not used more           recognition for their expertise. To achieve this
         often for project evaluation?                         level,  graduates  need  to  give  a  final
                                                               presentation of a business case based on the
            We are spreading the word.                         Business Case Body of Knowledge (BCBOK )
                                                                                                              ®
            Unfortunately,  the  practice  of  rigorous        framework.
         investment planning is not an entrenched part            Are these professional certifications taught
         of  Portuguese  business  culture.  There  is         in Portuguese or also in English?
         already a vast percentage of companies that
         adopt  strict  mechanisms  for  evaluating  and          Both  certifications  have  already  been
         making investments, but we still have a long          provided both in Portuguese and English. Also,
         way to go.                                            we  have  an  important  group  of  certified
                                                               members in Brazil and in PALOPs, as well as in
            At  BCI®,  we  are  making  a  great  effort  to   other countries.
         disseminate  information  and  train  certified
         professionals  capable  of  implementing  our            That's  why  our  training  plan  includes
         methodology  with  quality  and  thus  helping        actions in both languages, to meet all needs.
         companies.                                               Quais as ações que têm pensadas até final
            What kind of training do you offer in this area    de  2021,  e  como  os  interessados  se  podem
         of knowledge for those who want to use this           inscrever?
         methodology in their professional life?                  We  have  several  actions  planned  that  are
                                                               being disclosed on our website and on social
            We  implement  small  training  sessions,
         dedicated  to  different  subjects  but  still  very   networks,  especially  on  LinkedIn,  so  we
         focused on a single topic on each session, for        suggest  that  you  follow  us  so  that  you  are
         an effective acquisition of knowledge.                always aware of the news.


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